Nowadays, OTT platforms are gaining huge popularity among people.
Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.
OTT is a service that provides diverse media through online networks.
Netflix, Watcha, and TVING are 대표 examples.
Compared to cable television, viewers can select content whenever they want.
There are many reasons why OTT has become popular.
First, users can access many genres in one place, giving them more options.
Movies, dramas, and entertainment shows are easy to choose based on personal taste.
In addition, OTT is cheaper than conventional subscription TV.
Being able to stream anywhere using mobile devices is also attractive.
As OTT prices continue to rise, users are becoming more cost-conscious.
Because of this, interest in free streaming services is growing.
Free platforms supported by ads let people watch without cost.
Cost-conscious users find this model attractive.
FAST platforms are emerging as a new type of free streaming model.
An example is KT’s “Gi Live,” which attracted many users.
As the traditional market slows, FAST is becoming a new profit model.
The main benefit of free platforms is zero subscription fees.
It also offers various content, expanding user choice.
On the downside, ads interrupt viewing experiences.
Also, content quality may be more info lower than paid OTT services.
OTT and free platforms are expected to grow further.
Free models could gain stronger popularity.
Enjoying content without financial pressure is a strong advantage.
I believe harmony between paid and free services is essential.
Using both strengths together gives consumers more satisfaction.
The future of streaming services is exciting to watch.